论文部分内容阅读
长期以来,休闲农业和乡村旅游一直被视为近义词甚至互为替代,造成概念混淆、市场混乱等现象,文章通过对休闲农业和乡村旅游概念的归纳辨析,明确了二者的交叉重合之处,剖析了二者在本质、指出休闲农业与乡村旅游是构建于农民、农村、农业基础上,有明确分工的不同产业形态,剖析了二者在本质内涵、目标市场、消费者心理和行为等方面的差异,对业界指导和行业发展具有现实意义。
For a long time, leisure agriculture and rural tourism have been regarded as synonymous or even substitute for each other, resulting in the concept of confusion, market chaos and so on. Through the induction and analysis of the concepts of leisure agriculture and rural tourism, the article clarifies the overlapping of the two, The paper analyzes the essence of both and points out that leisure agriculture and rural tourism are different industrial forms based on peasants, rural areas and agriculture and have a clear division of labor. They analyze the essential connotation, target market, consumer psychology and behavior in the two aspects The difference is of practical significance to the industry guidance and the development of the industry.