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随着新媒体时代的到来,媒介语境发生了巨变,受众的阅读习惯也随之改变,与过去相比,人们选择信息更多地依赖标题。如何能在海量的新闻中吸引受众注意力,营造阅读兴奋点,提升传播的核心竞争力,成为媒体间竞争的焦点之一。众所周知,新闻标题是用以揭示、评价新闻内容的一段最简短的文字。在传媒变化的语境下,标题的重要性凸显,标题的拟定往往比采写新闻更重
With the advent of the new media era, the context of the media has undergone tremendous changes, and the reading habits of the audience have also changed. Compared with the past, people chose to rely more on the titles of information. How to attract the attention of the masses in the mass news, to create a reading point of excitement, and to enhance the core competitiveness of communication has become one of the focuses of competition among the media. It is well-known that news headlines are the shortest words used to reveal and evaluate news content. In the context of media change, the importance of the title is highlighted and the title is often crafted more often than the news