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在艾弗森的新秀赛季里,他和REEBOK公司签了一份5年4000万美元的合约。REEBOK于1996年便推出了Question款的球鞋。现在的NBA,有多名选手——诸如前火箭队的王牌后卫弗朗西斯、掘金队马丁、前年扣篮王理查德森还有拜伦·戴维斯等人都穿着REEBOK鞋,但穿着时间最长,名气最大的还是艾弗森。在艾弗森进入NBA以前锐步曾把占领NBA市场的希望寄于奥尼尔与坎普身上,但在奥尼尔从魔术转会湖人之后,双方便终止了合同,同时坎普在率超音速与公牛争霸失败后,不思进取,球技退步,身体开始发福,在NBA逐渐沦为二流球员,其影响力也开始大大降低。锐步扩张的计划因这两个品牌代言人的颓废而搁浅。在不得已的情况下,锐步孤注一掷,选择了刚刚入道的“问题”青年艾弗森作为其形象代言人,并与之签下了巨额的广告合同,不能不说是一招险棋。结果是冒险得到了回报,Question款的球鞋虽然设计非常简单,但却是当年卖得最好的锐步鞋之一。
In Iverson’s rookie season, he signed a $ 40 million contract with REEBOK. REEBOK launched in 1996, paragraph shoes models. Now NBA, there are a number of players - such as former Rockets ace defender Francis, Nuggets Martin, the year before the dunk king Richardson and Byron · Davis and others are wearing REEBOK shoes, but wearing the longest, The most famous or Iverson. Before Iverson entered the NBA, Reebok had sent his hopes of hiring the NBA market to O’Neal and Kamp but after O’Neal moved from magic to the Lakers, the two sides terminated the contract and Camp contrasted with the supersonic and Bulls hegemony After the failure, unscrupulous, backward technology, the body began to be fat, gradually reduced to second-rate player in the NBA, its influence has begun to greatly reduce. Reebok plans to expand due to the decadent of the two brand spokesmen and ran aground. In the last resort, Reebok desperate, chose just entering the “problem ” young Iverson as its image spokesman, and signed a huge advertising contract, can not but say is a move chess. The result is the risk has been rewarded, Question paragraph sneakers although the design is very simple, but it is best selling Reebok shoes.