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改革开放以来,随着城市改革的日益深入,以及经济全球化不断加深的时代语境之下,城市间的竞争与合作也不断增加。在此形式下,城市如何做好自身形象的国际传播,借以全面提升城市竞争力和发展力,成为全球城市发展亟待解决的问题。城市形象塑造和传播,不仅是城市文化的一种宣传,而且是城市营销的重要战略,对提高城市竞争力有着至关重要的作用。本文通过对沈阳城市形象的定位分析,重点论述了沈阳城市形象国际传播的途径和对策。
Since the reform and opening up, with the deepening of urban reform and the context of the times deepened by economic globalization, the competition and cooperation among cities have also been on the increase. In this form, how to make the international spread of its image so as to enhance its competitiveness and development ability in an all-round way has become an urgent issue to be solved in global urban development. The shaping and dissemination of city image is not only a kind of propaganda of urban culture, but also an important strategy of city marketing, which plays an important role in enhancing the urban competitiveness. Through the analysis of the city image of Shenyang, this article focuses on the ways and countermeasures of the international spread of Shenyang city image.