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除了这一次赞助,恒源祥还在想办法和奥林匹克建立起持久的关系奥运会现在越来越像一种生意了,它的赞助金额一直都在上涨。1984年洛杉矶奥运会的赞助成本还只有400万美元,而到汉城奥运会的时候就至少要800万美元了,到巴塞罗那时就到2000万美元了。当然我指的是全球合作伙伴,原先还没有分这么细。然后到悉尼、雅典每年都在递增。
In addition to this sponsorship, Hengyuanxiang is still looking for ways to establish a lasting relationship with the Olympic Games now more and more like a business, and its sponsorship amount has been rising. The cost of sponsorship of the Los Angeles Olympic Games in 1984 was only 4 million U.S. dollars, but it was at least 8 million U.S. dollars for Seoul Olympics and 20 million U.S. dollars for Barcelona. Of course, I mean a global partner, but I have not been divided into such subtleties. Then to Sydney, Athens is increasing every year.