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钢铁企业、经销商、终端用户共同组成了钢铁产业链,这是中国经济发展到一定阶段的产物。现阶段多数钢铁企业主要依靠经销商这一流通方式实现产品销售。从理论上讲,流通渠道越短,流通层次越少,流通成本就越低。基于此,“直供”被认为是钢铁流通领域中较为理想的渠道模式。但笔者认为,钢铁企业选择“直销”还是通过中间商实现销售往往视情况而定,经销商的存在同样可以节约流通成本。
Iron and steel enterprises, distributors, end users together form the steel industry chain, which is the product of China’s economic development to a certain stage. At this stage most steel companies mainly rely on distributors to achieve the circulation of product sales. In theory, the shorter the circulation channel, the lower the circulation level and the lower the circulation cost. Based on this, “direct supply” is considered as an ideal channel in the field of steel circulation. However, I believe that steel companies choose “direct sales” or through middlemen to achieve sales often depending on the circumstances, the presence of dealers can also save on the cost of circulation.