《消费者行为学》课程是市场营销专业的一门专业核心基础课程,由于市场经济的飞速发展,作为一门新型独立的学科,其重要性日益增加和突出,也被各高职院校提到重要的学科建设及改革上面。本文通过对《消费者行为学》课程教学改革的相关分析,结合民办高职院校的实际情况,探讨改革的意义,出现的问题及改革的方案。 As a new type of independent discipline, “consumer behavior” course is a professional core basic course of marketing major. Due to the rapid development of market economy, its importance is increasing and prominent. To important discipline construction and reform above. In this paper, the author analyzes the teaching reform of “Consumer Behaviors” and the actual conditions of private higher vocational colleges to discuss the significance of the reform, the problems that arise and the solutions for the reform.