今年8月,中央全面深化改革领导小组第四次会议审议通过了《关于推动传统媒体和新兴媒体融合发展的指导意见》,正式将新旧媒体融合上升到国家发展战略层面,这不仅为传统媒体的转型指明了方向,也为新兴媒体的发展提供了机遇。融合发展将成为各类媒体,特别是传统主流媒体的必然选择,成为党和政府增强传播力、公信力、影响力和舆论引导能力,牢牢掌握话语权,占领思想舆论阵地的着力方向。新旧媒体融合发展是大势所趋当前,传媒体系正朝着复杂化、社交化、移动化等方向加速演 In August this year, the fourth meeting of the leading group for comprehensively deepening the reform of the Central People’s Government examined and adopted the Guiding Opinions on Promoting the Integration and Development of Traditional and New Media, formally bringing the mergence of new and old media to the level of national development strategy. This is not only true for the traditional media The transition pointed out the direction and provided an opportunity for the development of new media. The integration and development will become the inevitable choice of all kinds of media, especially the traditional mainstream media. It will become the focus of the party and government’s efforts to enhance the ability of communication, credibility, influence and public opinion guidance, firmly hold the right of speech, and occupy the position of public opinion. The integration of old and new media development is the trend of the times At present, the media system is moving in the direction of complexity, socialization, mobility accelerated