与联想、娃哈哈这样拥有雄厚实力的大型企业相比,打造自有品牌对中小企业创业家们来说,总感觉望尘莫及。近年来,随着品牌知识的普及,中小企业老板们逐渐开始意识到,从中国制造向中国创造转型的必要性,也意识到品牌对于产品销量和利润的重要作用,但每当面对捉襟见肘的资金和泛滥的同质化产品市场时,总还会让人无所适从。没有好的品牌观念和可行性思路,中小企业单纯靠硬碰硬地与大企业、大品牌抗衡,定是螳臂当车困难重重,但是不是缺资金、少盘缠的中小企业就真的无法突出重 And Lenovo, Wahaha this has a solid strength of large enterprises compared to build their own brand for SME entrepreneurs, always feel unmatched. In recent years, with the popularization of brand knowledge, small and medium-sized business owners are gradually realizing that the necessity of creating a transition from China to China and the important role of the brand in product sales and profits are all the more important. However, Funds and flooding the homogenization of the product market, the total will make people feel at a loss. Without a good brand concept and feasibility of thinking, SMEs simply by hard-line with large enterprises, big brands to contend, will be a mantra when the car is difficult, but not lack of funds, small capped SMEs really can not highlight