如何使广告作品能以更好的视觉效果与消费者沟通,是关系到广告成功与否的关键。广告的最终目的是推销产品和服务,在消费者与商品之间架起导购的桥梁。为了让消费者乐于接受广告信息,设计者必须依据消费者的心理,用艺术的手法去表现产品形象,在构图上搭配设计,发挥抢眼效果。否则,构图、文字、格式千篇一律的广告是不能引起人们的注意与兴趣的。让图、文搭配和谐,也是广告制作成功的一个标志。这在现代社会里,设计家 How to make advertising works with better visual effects to communicate with consumers is the key to the success of advertising. The ultimate goal of advertising is to market products and services, creating a bridge between consumers and merchandise. In order to make consumers willing to accept advertising information, designers must, based on the psychology of consumers, use artistry to represent the product image, with design on the composition, to play eye-catching effect. Otherwise, the composition, text, format monotonous ads can not attract people’s attention and interest. Let map, text with harmony, but also a sign of the success of advertising. In modern society, this is the designer