论文部分内容阅读
由于 POLO轿车紧凑的外形和优异性能,特别是时尚化的色彩,引起独特消费群体的关注。黄就黄的鲜嫩夺目、蓝就蓝的沉郁稳重、红则红的热烈奔放、绿才是春波凝眸的眼神,白要冰清玉洁。还有银,那是冬日雨雪的精魂,这就是 POLO 的色彩,也是POLO 的营销理念,更是 POLO 成功的因素之一。POLO 个性化的色彩对整个汽车市场的消费产生了影响。上海大众通过 POLO 营造的一种亲和、舒适、个性化的生活空间,开创时尚消费的思路,正渐渐成为中国家
As POLO sedan compact shape and excellent performance, especially the fashion of color, aroused the concern of the unique consumer groups. Yellow on the bright yellow eye-catching blue, blue, blue, calm and solemn, red and red warm and imaginative, green is Chunbo gaze, white to ice and jade. There are silver, it is the soul of the winter rain snow, which is POLO color, but also POLO marketing idea, it is one of the POLO success factors. POLO personalized color of the entire car market spending impact. Shanghai Volkswagen POLO to create a kind of affinity, comfort, personalized living space, creating a trend of consumer thinking, is gradually becoming a Chinese home