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近年来,无论城市型旅游目的地,还是景点型旅游目的地,都把培育国际市场列为核心乃至首位的发展目标。但从各地运作看,国际营销还有不少误区,以黄山市为例评析如下。误区之一:国际市场形象的提炼缺乏游客心理针对性,难以达到预期的宣传效果。老天爷恩赐的黄山与老祖宗流传的徽文
In recent years, both urban-based destinations and scenic-type destinations have set the development goal of nurturing the international market as the core or even the first place. However, from all over the operation of view, there are many errors in international marketing to Huangshan City, for example as follows. Misunderstanding one: the refining of the international market image lack of tourists targeted psychology, it is difficult to achieve the desired effect of publicity. Huangshan Mountain and the ancestors of the gifts handed down by the emperor