办报的目的在于影响舆论,核心则是吸引受众。新闻是给人看的,激发不起读者的阅读兴趣,讲的事情再重要,论的道理再深刻,也无法使读者入眼、入脑、入心。所以,法国新闻理论家贝尔纳.瓦耶纳在其著作 The purpose of running a newspaper is to influence public opinions while the core is to attract audiences. The news is for people to see. It can not inspire readers’ interest in reading, and the important thing to say is that the truth of the theory is profound and can not make the reader look into the eyes and into the mind. Therefore, the French news theorist Bernard Voyna in his book