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认知传播学,作为以系统论为支撑,以“认识”与“传播”两大学科为研究基础本体,并将两大学科进行融合,形成的分析人类在传播过程中人脑、心智、接受等工作机制规律的系统理论与学说,有着自身的特点和理论建构。文章在阐明认知传播学内在宏观体系构成的基础上,提出认知传播学必须成为具有中国学理内涵、融合西方理论、立足中国国情的新兴学科。而作为一门高程度融合、又极具前沿特征的全新学科,认知传播学必须尽快谋求建构一种总体性制度,完善学科建构,在“脑科学与类脑研究”的过程中实现学术研究成果的转化。
Cognitive communication science, as a system based on the support of “knowledge ” and “spread ” two subjects as the research ontology, and the integration of the two major disciplines, the formation of the analysis of human communication in the human brain , Mind, acceptance and other rules and regulations of the system theory and theory, has its own characteristics and theoretical construction. On the basis of elucidating the composition of macroeconomic system in cognitive communication, the article proposes that cognitive communication studies must become a new discipline with the connotation of Chinese academic essence, the integration of western theories and the foundation of China’s national conditions. As a new discipline with a high degree of integration and extremely cutting-edge features, cognitive communication studies must promptly seek to construct a general system and improve the discipline construction so that it can be implemented in the process of “brain science and brain research” Transformation of academic research results.