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在经济危机席卷全球之际,有30年历史的TaylorMade-adidasGolf公司(泰勒梅阿迪达斯高尔夫,以下简称TMaG)如何应对?面对新兴且发展迅速的中国市场,TMaG又有哪些出其不意的营销策略?如何解读竞争日益激烈的高尔夫装备市场……TMaG大中华区董事总经理陈大卫(David Chin)表示,“我们的野心会更大”。
How is the 30-year-old TaylorMade-adidasGolf company (TMaG) tackling the economic crisis that swept through the world? What are some surprising marketing strategies for TMaG in the emerging and rapidly growing China market? How to interpret it? An increasingly competitive golf equipment market ... TMaG Greater China Managing Director David (David Chin) said, “Our ambitions will be greater ”.