通过整合营销传播,中国移动凭籍全方位媒介传播的有效融合到了两大隐性赞助及“喝彩”主题营销活动中,达到了全面宣传、全城覆盖——“满城尽是移动蓝”的宣传成效。首先是建立全面而丰富的媒介渠道,实现全面宣传,全城覆盖;其二是采取线上传播,线下深入的方 Through the integration of marketing communications, China Mobile Pingdian full media coverage effectively integrated into the two major hidden sponsors and “applause ” theme marketing activities, to achieve a comprehensive publicity, the city coverage - “Mancheng move all Blue ”publicity effect. The first is to establish a comprehensive and rich media channels to achieve comprehensive publicity, covering the whole city; the second is to adopt online communication, offline depth of the parties