利用名人中的名人——总统,为企业扬名是企业家们求之不得的事。然而有这样一家企业不仅不请总统光临,相反当总统主动提出参观时,却巧妙地加以拒绝。这家企业,就是以生产轮胎著名的米西林轮胎公司。 一九六四年,身边总是跟随着一个庞大记者团的戴高乐因外事经过中部城市克莱蒙菲时,自尊心极强的他为显示法兰西工业的骄傲,兴致勃勃地提出要参观米西林公司的轮胎厂。可是,米西林公司 Using the celebrity celebrity, the president, to make a name for the company is something that entrepreneurs can do for nothing. However, such a company not only did not invite the president to visit. On the contrary, when the president took the initiative to make a visit, he subtly rejected it. This company is the famous Michelin tire company that produces tires. In 1964, De Gaulle, who was always followed by a large press team, passed through the central city of Clermont-Ferrand when he was a foreigner. He was very self-respected. He showed eagerly that he would visit Missierin to show the pride of the French industry. Tire factory. However, Michelin