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《财富》2003年11期刊登了“2003年卓越雇主——中国最适宜工作的公司”的评选结果,北京视新天元广告公司上榜十佳。人员流动快素来是广告公司的一个特点,但是在这次评选中我们发现,北京视新天元广告公司的人员流动率远远低于市场平均水平。是什么吸引、保留了这些感性、好动、总是追逐新鲜的广告人?视新天元何以成为最适宜工作的公司?视新天元的董事长朱庆辰先生向我们道出了他的管理之道。
Fortune 2003 issue 11 published “2003 outstanding employers - China’s most suitable for the work of the company,” the results of the election, Beijing as the new Tianyuan advertising company on the list of the top ten. The movement of people has always been a feature of advertising agencies, but in this selection we found that the turnover of Beijing-based Xin Tian Yuan Advertising is far below the market average. What attracts and retains these sensual, active, always chasing fresh advertisers? As the new Tianyuan become the most suitable for the company? As the new Tianyuan chairman Mr. Zhu Qingchen told us his way of management.