与家电一样,作为中国大众消费品市场化程度最高,竞争最为激烈,季节性效益最明显的中国啤酒业,虽然我们的产量达到了世界第一,但由于多年来持续不断的价格战,使得啤酒业始终处于微利经营,旺丁不旺财在整个行业普遍存在。虽然国内有实力的企业最大限度地增强在价格战中的利己因素,但最终由于市场供大于求的 Like China’s home appliances, China’s beer industry, which has the highest degree of market-oriented mass-market consumer goods and the most competitive seasonality with the most obvious seasonal benefits, has achieved the highest output in the world. However, due to the continuous price war over the years, the beer industry Always in the meager profit management, not prosperous wealth in the entire industry ubiquitous. Although the domestic strength of enterprises to maximize the self-interest in the price war, but eventually the market oversupply