作为信息传播工具和舆论平台的大众传媒,要对人民负责、对社会负责。媒体所做的一切,包括它发表的文章、播出的节目,刊登的广告,举办的活动等等,都必须具有社会责任感,必须具有公信力。 现代社会中,由于信息流量的日益膨涨,媒体已经越来越成为信息的“集散地”和舆论的“导向标”。作为大众媒体,向社会提供的最主要的“产品”就是信息和观点,从而 As a mass media for information dissemination tools and media platforms, it is responsible to the people and to the society. Everything the media does, including articles it publishes, programs broadcast, advertisements advertised, events organized, etc., must be socially responsible and must be credible. In the modern society, the media has become more and more the “hub” of information and the “guideline” of public opinion due to the increasing influx of information. As the mass media, the most important “product” provided to society is information and opinion