海南省是我国第二大岛,许多民族聚居于此,具有浓郁的民族特色、丰富的民俗风味。随着海南经济的蓬勃发展,民俗旅游已成为深受旅游者喜爱的新旅游方式。本文先简单介绍目前海南的民俗旅游资源,再从可持续发展的角度阐述海南民俗旅游开发应遵循的原则,最后重点提出海南开发民俗旅游过程中存在的诸多问题和保护措施。 Hainan is the second largest island in China with many ethnic minorities living here, with rich ethnic features and rich folk customs. With the booming economy in Hainan Province, folklore tourism has become a new tourist style favored by tourists. This article first briefly introduces the current folk tourism resources in Hainan, and then elaborates the principles that should be followed in the development of Hainan folk custom tourism from the perspective of sustainable development. Finally, it puts forward many problems and protective measures in Hainan’s development of folk custom tourism.