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随着社会主义市场经济的不断发展,我国汽车产业也有了新的发展。但是,面对竞争激烈的汽车销售市场,传统的汽车营销模式已经无法适应市场经济的发展态势。近些年来,植入式广告作为一种新型营销方式,深受各大中型企业的青睐。汽车销售企业也可以选择植入式广告这种方式来完成汽车的销售。汽车植入式营销这种形式有其独特的优势和市场价值。文章从我国汽车营销的现状入手,来探究汽车植入式营销的魅力。
With the continuous development of socialist market economy, China’s auto industry has also made new developments. However, in the face of the highly competitive automobile sales market, the traditional automobile marketing model has been unable to adapt to the market economy. In recent years, implantable advertising as a new marketing approach, by all large and medium-sized enterprises of all ages. Car sales companies can also choose to implant ads this way to complete the car sales. This form of automotive implantable marketing has its unique advantages and market value. Article from the status of China’s auto marketing to start to explore the charm of automotive implantable marketing.