把我国历史最悠久、影响最大的青岛啤酒评为名牌恐怕不会引起什么异议,但遗憾的是,2.2%的市场占有率却让许多人只能有想想的份儿。北京名牌资产评估事务所日前推出的一组中国品牌价值对比给山东名牌提了个醒:名牌不仅要有名,更要有市场份额。 Judging from the history of the oldest and most influential brand of Tsingtao beer in China, I am afraid that it will not cause any objection, but unfortunately, 2.2% of the market share makes many people only have to think about it. A comparison of a group of Chinese brand values ​​recently launched by the Beijing Famous Brand Assets Assessment Firm gave a wake-up call to the Shandong brand: the famous brand must not only have a name but also have a market share.