伴随新媒体时代到来,高校校园文化的传播渠道也随之拓展,这为高校的校园文化宣传提供更好的机遇。但新媒体视角下我国高校校园文化传播依旧存在一些问题,因此,本文对新媒体视角下高校校园文化传播存在的问题进行了分析,并提出了传播的创新路径。 With the advent of the new media era, the channels of dissemination of campus culture in colleges and universities also expand. This provides better opportunities for the promotion of campus culture in colleges and universities. However, under the new media perspective, there are still some problems in the dissemination of college campus culture in our country. Therefore, this article analyzes the problems existing in the dissemination of college campus culture from the perspective of new media and puts forward the innovation path of dissemination.