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与新媒体的融合是传统广播新的必然的尝试,许多广播电台已经在微博、微信上建立了自己的微博号、公众号,也建立了自己的客户端。但是传统广播媒体对于什么是用户、怎样的信息才能满足用户需求、内容怎么转化为产品、与用户进行正确的互动等问题上仍有欠缺。本文主要从内容服务、使用体验以及与用户互动上对广播的媒体融合进行补充。首先要UGC与PGC并重,避免同质化的信息生产;其次通过“标签”功能,更为细致的对信息进行分类,为用户提供更精准的信息服务;最后,与用户互动时不能太过死板,线上线下的互动要有主题,单纯的发布一个话题或新闻内容并不能吸引用户的注意,并促使用户参与到其中来。同时还要选择在对的时间对用户进行不同的信息推送,以此培养出用户在碎片化时间点开公众号、微博、客户端的习惯,这样才能产生用户粘性。
The integration with new media is an inevitable new attempt at traditional broadcasting. Many radio stations have set up their own Weibo and public numbers on Weibo and WeChat, and established their own clients. However, what is the traditional broadcast media for the user, what kind of information to meet the needs of users, how to translate the content into products, and users interact with the correct issues such as the lack of. This article complements content delivery, user experience, and media convergence of broadcasts with users. First of all to UGC and PGC equal emphasis, to avoid the homogenization of information production; followed by “label ” function, a more detailed classification of information to provide users with more accurate information services; Finally, the interaction with the user can not too Too rigid, online and offline interaction have a theme, simply release a topic or news content does not attract the attention of users, and to encourage users to participate in them. At the same time also have to choose the right time for the user to push different information, in order to cultivate the user at the time of fragmentation open public number, microblogging, client habits, so as to produce user stickiness.