营销作为一门学科，早已得到人们的共识，在本世纪初，营销学（Ｍａｒｋｅｔｉｎｇ）问世以来，西方发达国家无不重视对营销的内容及策略进行研究。国内对营销的研究是从８０年代开始的，各行各业纷纷推出一些营销举措，例如：有奖销售、包退包换、以旧换新等等，但究其实... As a discipline, marketing has long been recognized by people. Since the advent of marketing in the beginning of this century, western developed countries have paid much attention to the content and strategy of marketing. Domestic marketing research is from the 80’s, all walks of life have introduced some marketing initiatives, such as: winning sales, Baotuibaohuan, TM, etc., but in fact ...