“未来的五到十年间,大多数现行的媒体样式将寿终正寝。它们将被以综合为特征的网络媒体所取代。”这是杰·尼尔森(Jakob Nielsen)在他那本《传统媒体的终结》中的预言,这个预言听起来有点耸人听闻,而今却正在一点点变成现实。2005年,有一本名为《Slate》的电子杂志被评为仅次于《华盛顿邮报》、《纽约时报》和《华尔街日报》的第四大媒体。而在国内,柳传志和施振荣联手向网络杂志发行门户Xplus的注资以及凯雷出手千万美元投资zcom,一夜之间让电子杂志声名鹊起。 “For the next five to 10 years, most of the current media formats will come to an end, and they will be replaced by an integrated network of media outlets.” This is where Jakob Nielsen, in his "End of Traditional Media, In the prophecy, this prophecy sounds a little sensational, but now it is a little bit of reality. In 2005, a magazine called Slate was named the fourth largest media after the Washington Post, The New York Times and The Wall Street Journal. In China, Liu Chuanzhi and Shi Zhenrong joined forces to issue an online magazine Xplus’s injection of capital and Carlyle’s tens of millions of dollars to invest in zcom, making the electronic magazine famous overnight.