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2009年以来,在中国传媒业掀起的新一轮改革大潮中,国家主流媒体纷纷向新闻本质回归成为格外引人关注的大趋势。作为此轮改革的领跑者之一,中国之声更是不遗余力地践行新闻立台的理念,将自己打造成了一个全新的类型化新闻频率。中国之声的这次脱胎换骨的改革,被理论界评价为一个涵义丰富的新闻改革样本,它所体现的既是传媒在当今时代背景下整体运营理念和发展战略的转变,也是新闻节目制作、技术及体制、机制的全面革新。
Since 2009, with the tide of the new round of reforms launched by the media industry in China, the return of the mainstream media to the nature of the news has become a major trend of particular concern. As one of the leaders in this round of reform, Voice of China has spared no efforts to practice the idea of establishing news outlets and set itself up as a brand new typed news frequency. China Voice’s reborn revolution was appraised by theorists as a sample of news reform with rich meaning. It embodied both the transformation of the overall operation concept and development strategy of the media in today’s era and the change of news program production, technology and System, mechanism of the comprehensive reform.