我们还应该看到,中国医疗保健事业和市场发展情况在逐步演化,企业资源整合、规模化经营(行业整合、兼并)、企业变革,已成主流趋势,中国企业必须尽快找到变革和营销创新的方向,走出困境,做大做强。中国医药营销要摆脱发展困境,主要应该从突破和创新两个方面进行突围:第一是从思 We should also see that the gradual evolution of China’s healthcare and market development, the integration of enterprise resources, large-scale operation (industry consolidation and mergers) and the transformation of enterprises have become the mainstream trend. Chinese enterprises must find innovation and marketing innovations as soon as possible Direction, out of the woods, bigger and stronger. To get rid of the predicament of development, China’s pharmaceutical marketing should break through two major breakthroughs and innovations: the first is to think