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信息技术的发展和网络的崛起已成新世纪不可回避的话题。上个世纪80年代以后,电视、平面媒体成了头号主角;中国的主流媒体——广播退居二线了。面对这种挑战,广播单纯以传统方式在媒介领域独占鳌头的传播模式都将失去更大的发展空间。现今,各种传统媒体纷纷掀起了与网络捆绑的大潮,以期在与网络的结合中获得一种整合传播效应。广播与网络的融合,是一场深刻的革命。这已被人们普遍认识和肯定。
The development of information technology and the rise of the Internet have become an unavoidable topic in the new century. Since the 1980s, television and print media have become the number one protagonists; the mainstream media in China, the radio, has taken the second place. In the face of this challenge, broadcasting will lose more room for development in a traditional mode of transmission that is the single most dominant medium in the field of media. Nowadays, all kinds of traditional media have set off the tide of bundling with the network in order to obtain an integrated communication effect in the combination with the network. The integration of broadcasting and the Internet is a profound revolution. This has been widely recognized and affirmed.