陶瓷作坊是当前景德镇陶瓷产业的主力军,它在繁荣当地经济、继承优秀陶瓷文化传统的同时也面临着规模过小、创新能力不足、竞争力弱等问题。笔者基于农业产业化的视角与经验,提出增强景德镇作坊型陶瓷企业竞争力的若干政策建议。 Ceramics workshop is currently the main force of Jingdezhen ceramics industry, it flourished in the local economy, inherited the fine tradition of ceramic culture, but also faced the problem of too small scale, lack of innovation, weak competitiveness. Based on the perspective and experience of agricultural industrialization, the author puts forward some policy suggestions to enhance the competitiveness of workshop-type ceramic enterprises in Jingdezhen.