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本文将我国高校危机传播的历史概括为三个阶段:封锁消息的传统模式、传统模式主导下偶有开放和理性控制下的开放模式。目前,我国高校危机传播取得了一些成绩,如基本普及了各类预警、预防机制,逐步实施了新闻发言人制度,重视网络舆情,但是在信息公开化、舆论引导方法等方面还需改进。回顾历史,我国高校危机传播的发展体现着“变”与“不变”的辩证统一:人际传播作用、危机传播的焦点发生了变化;危机处理的导向和目的却始终不变。
This article summarizes the history of crisis communication in Chinese universities into three stages: the traditional mode of blocking news, the mode of opening up under the traditional mode and the mode of opening under the control of rationality. At present, some achievements have been made in the crisis communication in higher education institutions in our country, such as basically popularizing various types of early warning and prevention mechanisms, gradually implementing the spokesman system and attaching importance to the public opinion on the Internet, but there is still a need to improve information disclosure and public opinion guidance methods. Looking back on history, the development of crisis communication in Chinese colleges embodies the dialectical unity of “change ” and “constant ”: the role of human communication, the focus of crisis communication has changed; the orientation and purpose of crisis management have not changed.