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继Burberry宣布针对时装秀系列的产品规划从创意及展示等方面做出最新变革后,近日,不少品牌也纷纷“跟风”表态。Moschino表示,在今年9月发布会后,品牌75%的服装产品及配饰都会立即开始出售,不再让消费者经历漫长的等待。此外,设计师Rebecca Minkoff也在今年二月展示了品牌的2016春夏系列(当季产品),和大多数忙着展示秋冬新品的品牌错开。英国设计师Giles Deacon则认为,短暂的交货周期和符合季节的产品,更能满足当下消费者的需求。
Following the announcement of Burberry’s product lineup for the fashion show series, the latest changes have been made in terms of creativity and display. Recently, many brands have also taken the position of following suit. Moschino said that after the conference in September this year, 75% of the brand’s clothing products and accessories will be immediately sold, no longer allow consumers to experience a long wait. In addition, designer Rebecca Minkoff also showed off the brand’s spring / summer 2016 collection (the season’s product) in February of this year, staggering most of the brand names that are busy showing off new autumn and winter products. British designer Giles Deacon believes that the short delivery cycle and seasonal products to better meet the needs of current consumers.