结合微信公众平台运营过程中出现的问题与积累的经验,笔者认为成功微信营销需要弹好“五线谱”。时效线谱。微信信息要及时准确地向客户第一时间传播金融服务信息,给老百姓投资理财打开一扇便捷窗口。实用线谱。微信的“实用”不仅仅体现在能给用户带来多少直接收益,还包括在心情、感受等方面的间 Combined with the problems and accumulated experience during the operation of WeChat public platform, I believe that WeChat marketing needs to be popularized. Timeline spectrum. WeChat information timely and accurately to the customer the first time to spread financial services information, open to ordinary people to invest in wealth management to open a convenient window. Practical line spectrum. WeChat “practical” is not only reflected in how many direct benefits to the user, but also in terms of feelings, feelings and so on