论文部分内容阅读
传播生态和传媒格局发生根本性改变后,传统媒体面临史无前例的压力。如何突出重围,走出困局?三明新周报社从服务性、互动性方面对媒体定位、品牌打造、报网融合等进行了探索与尝试。
After the fundamental changes in the ecology and media environment, the traditional media is under unprecedented pressure. How to highlight the siege and get out of the dilemma? The Sanming Weekly Newsweek explored and tried media positioning, brand building and newspaper net integration from service and interaction aspects.