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重卡市场向好时,所有卡车企业都会极力拓展自己的市场份额,弱势品牌此时往往不具备很强的竞争力;而当市场走低时,恰好是弱势品牌发展自身实力、完善网络布局、提升产品质量的最佳时机。从2010年北京国际车展的高端亮相,到随后2年的低调隐身,再到2012年中期开始的重塑形象宣传,联合卡车的对外宣传套路似乎有那么一些让人捉摸不定,但这种不确定对于一家刚
When the heavy truck market is getting better, all truck companies will aggressively expand their market share. The weak brands will not always have strong competitiveness at this time. When the market goes down, the weak brands will develop their own strength, improve the network layout and enhance the products The best time for quality. From the high-end debut of Beijing International Auto Show in 2010 to the low-profile stealth of the next two years and the reshaping of image promotion starting in mid-2012, there seems to be some unpredictable uncertainty about the truck’s outreach programs. For a just