企业对外宣传的诚信其实是企业的一部分。像一个不讲信用人一样,一个缺乏诚信的企业在对外宣传的时候难免会撒谎,欺骗。这些诚信在广告中的表现总结起来主要有数字造假型、夸大效果型和偷梁换柱型三种。当不少企业还在信奉“高尚是高尚者的墓志铭、卑鄙者的通行证”的时候,也有 The integrity of corporate external publicity is actually part of the enterprise. Like a creditless person, a lack of integrity of enterprises in the publicity will inevitably lie, cheat. The integrity of these ads in the performance of the summed up the main digital fake type, exaggerated the effect and forge ahead for three. When many enterprises are still believing in “the noble is the epitaph of the noble, the vile pass”, there are