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由字母与图形组合而成的招贴设计,因其表现形式不同,产生的视觉效果也就不同。字母可以通过版式设计中最基本的“点、线、面”来表现,本文将就字母在招贴设计中的几种编排形式来分析其应用特点。英文字母是一种抽象的造型。字母样式丰富,可通过改变字母的大小、方向、颜色、字体、字间距及排列方式进行变化,形成不同风格,使画面产生视觉冲突。字母能够传达信息,增加画面寓意。和文字的表现方式一样,运用不同的编排形式,可以使字母更加生动地展现在招贴设计中,以表达需要传递的信息,体现艺术特色,使招贴更加具有时代气息,符合当今社会的需求。
The combination of letters and graphics from the poster design, because of their different manifestations, the resulting visual effects are different. Letters can be typographic design of the most basic “point, line, surface ” to express, this article will letter in the poster design in several arrangements to analyze its application characteristics. English letters are an abstract style. The style of the letter is rich and can be changed by changing the size, direction, color, font, word spacing and arrangement of the letters to form different styles so that the images have visual conflicts. Letters can convey information, increase the image meaning. As with the expression of words, the use of different arrangements can make letters more vividly displayed in the design of posters to convey the information to be conveyed, embody the artistic features, make the poster more contemporary and in line with the needs of today’s society.