大卖场以其品牌品种容纳能力强、客流量大,成为厂家的特殊通路。厂家纷纷给予特殊政策,结果大卖场被“宠坏”了,最终成为厂家的鸡肋:不做大卖场,销量下降;做大卖场,利润下降。山东某地方肉制品企业在开发新市场时发现,进入传统通路,由于品牌拉力不够,市场开发非常艰难;进入大卖 Supermarkets with its brand capacity to accommodate strong, large passenger traffic, a manufacturer of special access. Manufacturers have given special policies, the result hypermarket was “spoiled” and eventually become the tasteless manufacturers: do not make supermarkets, sales decline; make supermarkets, profit declines. When a local meat product enterprise in Shandong found a new market, it found that entering the traditional channel was notoriously hard to develop because of its lack of brand strength.