新媒体发展势头强劲,传统媒体已受到不小的冲击,作为其中的地方电视台,发展面临诸多困境。对于地方电视台杂志类栏目来说,面对时代发展,只有立足本土,不断提升节目原创水平,创新互动传播模式,结合地域特色突出贴近性才能在竞争中独树一帜,获得新的发展。 The momentum of new media development is strong, and traditional media has been hit without losing a lot. As one of the local television stations, development faces many difficulties. For local television magazine sections, in the face of the development of the times, only by basing itself on the local community, upgrading the program’s original level, innovating interactive modes of communication, and highlighting the proximity with regional characteristics can we gain a unique place in the competition and gain new development.