二十一世纪人类进入全营销时代,对营销人也提出了更高的要求。产品的高度同质化,市场趋于细分化常常使企业在冰与火的对决中难以找到希望的窗口,同时也常常考验着众多风雨兼程、激情四溢的营销人…… The 21st century, mankind entered the era of full marketing, marketers have also put forward higher requirements. High product homogeneity and market fragmentation often make it difficult for companies to find a window of hope in the ice-and-fire showdown, and often test many stormy, passionate marketers.