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新创意会衍生出无穷的新产品、新市场和创造财富的新机会,其对集群企业获取创新升级优势的作用举足轻重。以创意生成、创意开发、创意保护为脉络,详尽分析了集群企业在利用创意获取创新升级优势过程中必须面对的问题,并提出集群企业必须激发个体生成创意的积极性,将创意知识化涉及的资源从业务层面上升至战略层面,实现创意知识化表达后的有效保护。
New ideas will create endless new products, new markets and new opportunities for wealth creation, which play a decisive role for the cluster enterprises to gain the advantages of innovation and upgrading. With creative creation, creative development and creative protection as the context, this paper analyzes in detail the problems that cluster enterprises must face in utilizing creative ideas to gain the advantages of innovation and upgrading, and puts forward the enthusiasm of enterprises in clusters to stimulate individual creative ideas. Resources from the business level up to the strategic level, to achieve the effective expression of knowledge after the effective protection.