一、市场营销是企业生存与发展的有效手段随着我国经济体制改革的不断深入，我国的社会经济生活发生了深刻的变化，传统的高度集中的计划经济开始向社会主义市场经济体制转化。随着现代企业制度的建立和完善，企业摆脱对政府的依赖而独立地进入市场，成为市场竞争的主体。... First, marketing is an effective means for the survival and development of enterprises As China’s economic system continues to deepen, China’s social and economic life has undergone profound changes, the traditional highly centralized planned economy began to transform into a socialist market economic system. With the establishment and improvement of the modern enterprise system, enterprises are free to rely on the government and enter the market independently, becoming the main body of market competition. ...