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中国,一个经济飞速增长下的重污染国家,自然资源的过度开发和被严重破坏的生态环境,是几十年来为取得各项建设成就所付出的巨大代价。2012年6月1日,国务院正式启动节能家电惠民补贴政策,旨在推动家电产业结构优化升级,提升节能家电的市场占有率及产品销量,并将节能减排的概念通过节能家电优惠补贴的手段以深入广大消费者的意识中。在政策的指导下,家电企业不断加大节能技术的研发力度,通过多种营销方式引导消费者提升节能意识。
China, a heavily polluted country under the rapid economic growth, over-exploitation of natural resources and a severely damaged ecological environment, is a huge price it has paid for various achievements in construction over the past decades. On June 1, 2012, the State Council formally launched the subsidy policy of energy-saving home appliances benefiting the people, aimed at promoting the optimization and upgrading of the home appliance industry structure, increasing the market share and sales volume of energy-saving home appliances, and saving energy and reducing emissions through the preferential subsidies for energy- Means to deepen the vast number of consumer awareness. Under the guidance of the policy, household appliances companies continue to increase R & D efforts of energy-saving technologies, and guide consumers through a variety of marketing methods to raise awareness of energy conservation.