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电视新闻,除去用其它的新闻传播媒介的共性外,最显著的特点是它的可视性,即直观形象性,人们说、听广播、读报纸,而对于电视,却必须说看。就其表达手段来说,广播用其声音,报纸见诸于文字,电视除去文字解说、字幕、音响之外,更多的则依赖于画面。因此,如果要准确、鲜明、生动地表达新闻主题,达到其应有的新闻价值,就要充分调动画面语言、拍摄和剪接好图像,把最好的图像呈现在观众面前,就是说,要让画面说话。
Apart from the commonality of other news media, the most prominent feature of TV news is its visibility, which is intuitive and vivid. People say, listen to the radio and read the newspapers. But for television, it must be said. As far as its means of expression are concerned, radio uses its voices and its newspapers as texts. Apart from text commentary, subtitles and audio, the television relies more on pictures. Therefore, if we want to express the theme of news accurately, vividly and vividly and reach the newsworthy value it deserves, we must fully mobilize the pictorial language and shoot and cut the images to present the best images to the audience. In other words, Screen to speak.