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近年来,伴随着智能手机的普及和互联网技术的发展,一种通过视讯的方式与他人交流、互动、共享的网络直播平台越来越受到人们的关注。不管是网红明星,还是普通民众都可以通过直播平台来分享生活、互动交流。因此,本文对网络直播平台受众的各种心理进行分析,以此了解全民直播热潮兴起的原因。
In recent years, along with the popularization of smartphones and the development of Internet technologies, a webcasting platform that exchanges, interacts with and shares with others by way of video is attracting more and more people’s attention. Whether it is a net red star, or ordinary people can live through live sharing platform, interactive exchange. Therefore, this article analyzes the various psychology of the audience on the webcast platform in order to understand the reasons for the rise of the live broadcast.