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本文选择《财富500》所列新经济品牌名称200例作为研究对象,重点研究了品牌名称的语言特征对品牌创立起到的作用。本文区分了老经济品牌名称和新经济品牌名称,认为老经济品牌的成功主要是依靠其悠久历史和有效宣传,名称的语言力量并不大;而新经济品牌的成功则有着其品牌名称的语言贡献,尤其表现在品牌名称的语义适当和跨语言传播上。因此,本文提倡品牌名称的制定需要语言学知识。
This article chooses 200 examples of brand names of new economy listed in “Fortune 500” as the research object, and focuses on the role of language features of brand names in brand creation. This article distinguishes the names of the old economic brands and the new economic brands, that the success of the old economic brands depends mainly on their long history and effective publicity, the name of the language power is not large; the success of the new economy brand has its own brand name language Contributions, especially in the semantic proper and cross-lingual transmission of brand names. Therefore, this article advocates the development of brand name requires knowledge of linguistics.