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中国是众所周知的服装大国,但是目前却为不是服装强国而承受了越来越多的无奈,在服装外贸经历厂人民币升值、出口关税的调整、原材料价格上涨之后,中国服装如何突围,如何改变只给国际品牌做代工赚取微薄加工费的命运?如今年销售额已经超百亿元的红豆集团,给出的回答是两个字:创新。“百亿红豆是企业自主创新的结果,百亿红豆要成为百年企业,还要通过不断创新,走品牌之路。”红豆总裁周海江接受采访时这样说道。
China is known as a big clothing country but now it is not a clothing power that has endured more and more helplessness. After experiencing appreciation of the RMB in apparel trade, the adjustment of export tariffs and the rise of raw material prices, how to break through China’s clothing and how to change only International brands do foundry earn meager fare processing fee? Now the annual sales have exceeded 10 billion Hongdou Group, given the answer is two words: innovation. “Hundreds of millions of red beans are the result of independent innovation, hundreds of millions of red beans to become a hundred years of business, but also through continuous innovation, take the brand.” Hong Zhou President Zhou Haijiang said in an interview.