随着全球化的深入发展,跨国企业所面临的文化差异问题发生了改变,使得以地域差异为基础的传统跨文化分析方式不能很好地解释这种基于时间推进的文化演变。“代际文化差异”这一概念来分析时间对企业管理文化演变的作用,这种作用主要体现在差异化管理与企业社会责任中,并讨论了地域文化差异与代际文化差异在跨国企业经营活动不同阶段中的不同表现。 With the deepening of globalization, the cultural differences faced by multinational corporations have changed so that the traditional cross-cultural analysis based on geographical differences can not explain this cultural evolution based on time advance. “Inter-cultural differences ” concept to analyze the role of time in the evolution of corporate management culture, this role is mainly reflected in the management of differences and corporate social responsibility, and discusses the regional cultural differences and inter-cultural differences in transnational Different stages of business activities in different performance.