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大数据技术对我国企业开展的商业活动有着巨大的影响,特别是在企业的网络营销中发挥着重要的作用。大数据的核心是为客户挖掘数据中所蕴含的价值,针对不同领域的大数据应用模式和商业模式将是大数据健康发展的关键性因素。本文对大数据环境下我国企业的网络营销策略进行研究,分别从企业网络营销的现状、大数据环境下企业网络营销的风险以及我国企业网络营销的发展策略方面作了论述。
Big data technology has a huge impact on the business activities carried out by Chinese enterprises, especially in the network marketing of enterprises. At the core of big data is mining the value implied in the data for customers. The big data application mode and business model in different fields will be the key factors for the healthy development of big data. This paper studies the strategy of internet marketing in Chinese enterprises under big data environment, and discusses the status quo of enterprise network marketing, the risk of enterprise network marketing in big data environment and the development strategy of Chinese enterprises’ network marketing.